Apple have topped the yearly CoolBrands analyze, which duty which stamps are painstaking the most hip in the UK on a yearly basis.
Compiled by a categorize of key cultural influencers, designers, journalists and musicians, and Together with celebrities such as Carl Barat and Eliza Doolittle, this year sees tech brands invasion the list, creation up 45% of the top 20. Previous year, tech brands accounted for just 25%. Alongside Apple are tech companies together with Nikon, Bose and Bang & Olufsen. So what's turned tech from geek to chic? We're putting it down to the Three A-s; convenience, affordability and aspirational...talent.
Take an iPhone 5; it's a top-end product, at the spiteful edge of propose, but you can walk down any highstreet and pick one up from manifold stores. It's priced at a premium comparative to its competitors, but not out of arrive at of the general man; having a flashy new iPhone will still create you the envy of your mates without infringement the Incline, while an Aston Martin what's left the coldness of the super-rich. And the super-rich, in this undersupply age of bogus bankers are a vilified gang that are regarding as cool as Chumbawamba at a Gary Glitziness themed karaoke night.
Free online services auxiliary back this up, with BBC iPlayer, Twitter and YouTube all building the top 20 cut. It's a sentiment that Stephen Cheliotis, chairman of the CoolBrands Expert Ruling body, regularly echoes: "It is appealing that in this age of starkness our perception of cool has increasingly shifted from aspirational, luxury brands to free or more reasonable brands that make available us with pleasure. The occurrence of the online brands like BBC iPlayer, Twitter, YouTube and Skype are a intense case in point. "Perhaps, reflective of its lack of sensation since becoming a shared company, Facebook has failed to join its peers in the top 20."
For Facebook, it seems that overexposure has done it no cool-favours. When each one and their dog uses a advantage , it reaches dissemination point; taken for contracted like a public ecstasy system, but just as likely to irk and annoy.
The full CoolBrands 2012/13 top 20 is as follows:
1. Apple
2. YouTube
3. Aston Martin
4. Twitter
5. Google
6. BBC iPlayer
7. Glastonbury
8. Virgin Atlantic
9. Bang & Olufsen
10. Liberty
11. Sony
12. Bose
13. Häagen-Dazs
14. Selfridges
15. Ben & Jerry's
16. Mercedes-Benz
17. Vogue
18. Skype
19. Nike
20. Nikon
